About Us

Our Story

VIBE Audio Visual Designs was created out of a passion to inspire the human senses through art, music, and design.  We always wanted to build a company that’s foundation was rooted in human ambition and artistic ingenuity.  We can feel there is a growing opportunity to spread our artistic vision with wineries and hotels here in the Napa Valley and envision setting a new standard for custom Audio Visual Designs.  This artistic vision was started nearly 2,000 miles apart by our two founders, Jose Manuel Soria and Daniel Munoz. They both grew up in Mexican/American households that expected hard work and encouraged freedom of expression through conversation, art, dance and music.  Jose grew up in the Napa Valley rarely thinking about anything else besides music from the time he was a child.  By the time he was in high school he was playing in multiple bands and learning and listening to as much music as his free time provided.  Just like Jose had a passion for music, young Daniel growing up in Jalisco, Mexico gave the same amount of attention to the arts, especially drawing.  Daniel can remember filling notebooks front and back with thousands of drawings.  “I don’t believe in natural talent. I believe that talent is built through overcoming failure through practice and hard work.”  Daniel comes from an entrepreneurial minded family that ran multiple businesses throughout his childhood, a cheese company being the primary success that is still run by his family today.  As Daniel entered young adulthood he sought adventure through a long journey to the beautiful Napa Valley.  His initial plan was to continue his family’s cheese tradition and start a cheese shop in Napa.  After spending a few years in Napa’s culinary industry and using any free time to work on his passion for music and art Daniel and Jose coincidentally met at a concert both their bands were playing at.  Daniel’s band was the opening act for Jose’s band yet  Daniel likes to joke that "once Jose’s band came on the stage they sucked all the energy that my opening act had built right out of the building.”  Eventually Daniel would jump into the Audio Visual sector of luxury hotels and events in Napa Valley and Jose would continue his work in music production, graphic design, and photography.  They both continued to keep an eye on one another’s work and would occasionally get together to share a few beers and a few dreams.  In January of 2018 after many months of Jose hearing Daniel jokingly prod “you’re not ready!”, they decided to go all in with VIBE.  Daniel and Jose’s goal is to become the premier custom Audio/Visual and Music Production Company in the Napa Valley, while never sacrificing quality for quantity.

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Jose Manuel Soria

Founder 

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Daniel Muñoz

Founder

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John Penrose

Sales Director

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